Throughout the world, craft and craftspeople are considered as a pivotal part of the society where artisans are producing tangible forms to express their intangible ideas and feelings with the basic urge for the fulfillment of the community. Saharanpur, Uttar Pradesh is known as the “Wood carving city of India” and is home to almost 1,50,000 artisans. The decline in demand and supplies had badly affected many traditional crafts. Wood Carving in Saharanpur, Uttar Pradesh was one of them. But now, Saharanpur is a name that is buzzing in the International market for its meticulous and fine woodcraft. The market size has increased globally as far as the art and woodcraft Industry is concerned and thus technology is the only way to reach out to the masses.
Green Decor, founded in 2001 with an idea to promote local artisans to showcase their wood carving art at the International level and providing them with livelihood by husband-wife duo Parvinder Singh & Kanwaljeet Kaur. The wood carving sector is undergoing an enormous change and facing many problems to revive and modernize. The increasing consumer demands and less availability of platforms where wood craftsmen can come together and sell their products leads to the generation of the idea of launching Green Decor as an e-commerce platform.
“There are still many skilled wood carving artisans who are highly skilled in their art but are not able to afford a platform to sell their products online”
To help them earn their livelihood and motivate them, Green Decor is offering them an online e-commerce platform, where they can list their products and people from any part of the world can buy. Thus, this helps them monetarily as well as motivates them as their handmade product sells globally.
Green Decor offers a wide range of home decor products like wall decor, table decor, kitchen decor, lighting, furniture, storage and organizers, and decor accessories. The artisans of the city are famous for their traditional and modern styles. Wooden Handicraft is a trademark to the rich culture and heritage that the city claims to possess. The Wooden handicrafts famous in Saharanpur comprises small and large products.
Green Decor is focusing on the part that how they are uplifting the wood carvings artisans of Saharanpur they interact with them and nurture their roots by providing them with the facility to sell their woodwork. Green Decor, an e-commerce platform acts as a catalyst for their growth as they will be from the exploitation done by middlemen. It is the fruit of the efforts made by Green Decor to take this incredible skill of artisans of Saharanpur to every nook and corner of the nation, making people buy their artworks, providing livelihood to them. The region produces world-class wooden items, ranging from jewellery, toys to everyday household items made by skilled craftsmen, who have managed to produce such fine products, with no quality compromise.
